GoIndustry

Press Release

San Francisco, California. (Tuesday, September 26, 2000) - SquareTrade™, the leading innovator in the development of a trust infrastructure for e-commerce transactions, today announced an agreement with DoveBid®, Inc., a leader of Webcast and online business-to-business capital asset auctions and valuation services. SquareTrade's agreement with DoveBid follows closely on the heels of SquareTrade's recently announced deals with eBay, HelloBrain.com, Onvia and eSasa.com, as online marketplaces implement mechanisms to create higher levels of trust between buyers and sellers.

Under the agreement, DoveBid will make SquareTrade's trust building services, both online dispute resolution and the SquareTrade Seal, available to DoveBid's users.

"The success of online marketplaces is predicated by their ability to lower risk and remove obstacles to transacting business. SquareTrade's services will help DoveBid accomplish both," said Jeff Crowe, president and COO of DoveBid. "DoveBid is pleased to add this new transaction support service that will allow us to better serve our current customers and support our auction and valuation services business."

"DoveBid is driving commerce with its proprietary Webcast technology and domain expertise," said Steve Abernethy, president and CEO of SquareTrade. "As online marketplaces continue to proliferate, they sooner or later realize that in order to increase liquidity they must provide their users, small or large, domestic or international, with a trusted environment in which to transact. That's what SquareTrade is all about and we are excited to be working with DoveBid."

The SquareTrade Seal and Online Dispute Resolution Service
The SquareTrade Seal symbolizes a merchant's commitment to a high level of customer service and to using the SquareTrade online dispute resolution service should any issues arise during the course of doing business. The digitally watermarked Seal establishes an online seller's customer service track record, helping to build buyer confidence and serving as the first line of defense against fraud. To qualify for the Seal, companies selling on DoveBid must apply and complete a process that includes identity verification, reference checks, and a commitment to using the SquareTrade dispute resolution process to resolve issues.

The Seal is backed by SquareTrade's patent-pending Internet-based dispute resolution service and the company's international network of more than 250 mediators and arbitrators. Additionally, SquareTrade has established the SquareTrade Business Panel which consists of recognized national experts in both mediation and arbitration who lead SquareTrade's online dispute resolution service in high-end online business marketplaces.

About SquareTrade
SquareTrade is the leading innovator in the development of a trust infrastructure for e-commerce transactions. SquareTrade addresses the all-important issue of building trust in e-business relationships, one of the essential enabling factors necessary to fully realize the power of the Internet and online commerce. The digitally watermarked SquareTrade Seal establishes an online seller's customer service track record, helps build buyer confidence and serves as the first line of defense against fraud. It is backed by SquareTrade's patent-pending, web-based dispute resolution service and SquareTrade's international network of more than 250 mediators and arbitrators. Founded in 1999, SquareTrade is based in San Francisco, Calif. For more information, employment opportunities or to contact a SquareTrade representative, visit www.squaretrade.com.

About DoveBid, Inc.
DoveBid, Inc. is a leader in Webcast and online business-to-business capital asset auctions and valuation services. DoveBid covers used capital assets in 19 asset categories. Buyers and sellers can participate in a variety of auction types, including live Webcast auctions and an online 24x7 marketplace. Headquartered in Foster City, California, DoveBid has more than 20 offices throughout North America, Europe and the Asia-Pacific region. For more information, visit DoveBid at http://www.dovebid.com or call company headquarters at (800) 665-1042 or (650) 571-7400.

Corporate Contacts:
Daphne Li
V.P., Corporate Strategy & Corporate Marketing
DoveBid, Inc.
(650) 571-7400 x2682
dli@dovebid.com

Anne Little
SquareTrade
(415) 541-1044
anne@squaretrade.com

Media Relations Contact:
Lisa Hawes
Sr. Account Executive
Sterling Communications
(408) 441-4100
lhawes@sterlingpr.com

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Note: SquareTrade is a trademark of SquareTrade, Inc. DoveBid and the DoveBid logo are trademarks of DoveBid, Inc.